Everyone dreams of making it big and becoming rich and famous. However, most people think that those dreams of becoming a movie star, writing a best-selling novel, or becoming a successful band are just pipe dreams that will never come true. Well what if I told you that they might if you invest time into web marketing. Would you do it?
One Direction is a British-Irish boy band that signed to Simon Cowell’s record label Syco Records after being formed and placing third in the seventh series of The X Factor. They later signed in North America to Columbia Records. One Direction released their debut album Up All Night, the record became the fastest-selling debut album in the UK of 2011 and In 2012, it debuted at number one on the U.S. Billboard 200. This made One Direction the first UK band in history to debut at number one with their first album. The reason for their overnight success was through web marketing and social media networking.
One Direction signed to Simon Cowell’s record label Syco Records after being formed and placing third in the seventh series of The X Factor. After placing third in the X-Factor, One Direction and their web marketers fish batted fame with a detailed and interactive web campaign. The idea of this campaign was not to be overtly commercial in their marketing but to engage fans and make them feel like part of the campaign.
In order to do just that the web marketing team created a story about how a crazed fan stole their laptop and wouldn’t give it back until other One Direction fans prove they are as big a supporter of the band as she is. The campaign almost doubled traffic to One Direction’s website. It attracted 200,000 participants created 12 Twitter trends and racked up more than 2.5 million YouTube views.
This traffic also made One Direction, who didn’t even win the X-Factor, the first UK band in history to debut at number one with their first album. The reason for this feat and overnight success was because web marketing and social media networking. Without these two factors, One Direction wouldn’t be nearly as popular as it is today.
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