Hiring A Branding Company 101
How to hire a branding company.
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If your company has a good product and a hungry market for that product, youre closer to success than 90% of the rest. But to take that final step, some of the most successful companies in the world have hired a Branding Company to craft their companys brand image into the sales and loyalty-generating machine it needs to be.
How have these successful companiestake your pick from the Fortune 500found these branding companies? Theres no one-stop resource or fail-safe formula. Fact is, finding one worth its salt is exceedingly difficult. But if youre going to take your brand to the next level, theres no way around ityou need one. So, here are some things to remember when youre out there on the hunt:
1. Know your needs and have an idea about how youd like them met. This will give you the self-knowledge you need to better gauge the work of the branding agencies you’ll encounter to determine if they really can deliver what you need.
2. Go ahead, be a fan. If you admire the branding efforts of a certain company, call around and find out who did the work.
3. Go with a referral, not a blind hire. Canvass your contacts. This is always better than hiring someone with no frame of common reference. If they left a favorable impression on one person, chances are its a trend, not an exception.
4. Throw a few companies a bone & see what they do with it. Give them a general question or problem scenario. See how responsive they are and how much time it appears they put into crafting their response. This isn’t the same as asking for free or speculative work, which is bad form. Dont do that. Rather, this should give you a preview to how they think and their work ethic and whether they would really value your business and do a good job for you.
5. Money isn’t taboo. Once youve found a company youd like to work with, discuss it from the outset. Its better to agree on financial terms from the start than for either of you to be in a precarious position somewhere down the line. This may start with a simple question, like: Whats your budget? or What would you typically charge for this kind of work? If they ask you, give a number if you one in mind, but dont pull it out of nowhere. Be sure youve educated yourself on the costs involved with the kind of work you need, and dont expect them to give you a discount just because you have kind eyes. If you ask them, try to be specific. Ask how much it cost to produce a specific project in their portfolio.