Reciprocal Link Frauds – How To Detect And Avoid
Are you sure your websites back links are true? Take a look at these reciprocal linking frauds that other websites use to outwit you. Dont be a victim, be aware of these tricks to ensure your reciprocal linking activity yield positive results.
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Reciprocal linking is a web marketing strategy that web marketing specialists use for the purpose of generating higher search engine ranking and more site traffic. These are the original purposes of reciprocal linking. For years, reciprocal linking is an indispensable web marketing strategy, not until the reciprocal linking frauds came to be.
Why Do Websites Use Reciprocal Linking Frauds?
There are some websites who claim to be a trusted reciprocal linking partner when in fact they just aim to outwit their so-called linking partner. Why do they use reciprocal linking frauds? There are two possible reasons for this.
These websites want to have one-way incoming links rather than a reciprocal link. This is due to the fact that one-way incoming link is more valuable than a reciprocal link.
To avoid participating in reciprocal linking activity with lower ranking websites.
These two are the most possible reasons why some websites have thought of tricking their reciprocal linking partners. What reciprocal linking frauds do these websites use?
Warning: Reciprocal Linking Frauds
Since reciprocal linking has marked its own worth in terms of web marketing and site promotion, it became a favorite object for fraud. There are some websites who just cant make a true and clean reciprocal linking. They always try to outwit their linking partners using any of the following reciprocal linking frauds and tricks:
Absent Back Link
One reciprocal linking fraud that some websites use is the absent back link. This happens when your websites reciprocal linking partner asks for a link from your website in exchange of a back link. When you have already linked to their website, they wont give your website a back link. Thereby, giving their websites a one way incoming link.
Redirect Script For Back Link
Some reciprocal linking partners use a redirect script to hide the back link pointing to your website. The back link which is supposed to take the search engines and online users to your website actually points to another page on the reciprocal linking partners website. This way, the back link pointing to your website is not recognized by the web crawler, making it a useless link.
Reciprocal linking still lives and is still effective in increasing your websites search engine ranking and traffic, BUT only if it is performed properly. Dont be a victim of reciprocal linking frauds and dont be a reciprocal linking fraud user as well. This is to ensure that we can still enjoy the benefits of reciprocal linking in our web marketing activity.