The Short Run Technology
Short run printing represents a bond of print technology, Internet development and skilled printers that can only work in the interests of greater sales to the benefit of printers, business owners and customers alike.
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Say you own a training or consultation company. You probably use training manuals and instructional materials often. These can include instruction booklets, user guides, training manuals and others. From time to time you need to add or change some information in these manuals so that all materials are up-to-date. But printing a whole set of new materials every month can cost quite a lot and most companies cannot afford these. Short run printing ensures that you dont have to throw away obsolete materials and can allow you to print new manuals easier, faster and at low cost. Short run printing makes it possible to print high quality materials at shorter runs than before.
Short run printing has benefited from the changes in the printing technology and the growth of the Internet. For the first time, technology can make small print jobs economically possible. Perhaps the most expensive part of short run printing is the binding and cover. Many people have opted for simplified cover design that may be one color or unlaminated.
So why should you avail of short run printing? First of all, it offers improved quality of printed materials. In the past in order to avail of cost effective printing, the alternative is to avail of lower quality printers and copiers. These days it is now possible to print full color materials with no additional prices. Short run printing has made printing high quality materials possible. Additionally, short run printing requires less labor. Traditional printing press operation can be labor intensive from start to finish. Short run printing technology, on the other hand, requires little labor but it needs skilled employee to run a digital press. They have to be knowledgeable about pre-press and print.
Moreover, when revisions have to be made the cost of additional print runs and manual update can add to the overall cost of the document. When you are using short run printing, you make revisions just before the document is printed. And as fewer employees are needed for the short run printing workflow, administrative costs can also be lower. Likewise, the printing company can store your document and print additional copies as needed since your document is done digitally. So when you need additional print runs, the printer can produce additional copies that look the same as the first print run.
By and large, short run printing represents a bond of print technology, Internet development and skilled printers that can only work in the interests of greater sales to the benefit of printers, business owners and customers alike.