A lead generation website is one that encourages a visitor to make an investigation or opt in to receive further information about products and services.
When setting up a new website for the needs of lead generation or changing a site that doesn’t have an opt-in box, consideration should be made when selecting an email program.
There are several wonderful firms that will handle all of your emails, these programs can be designed to send out a series of pre written messages as fast as someone signing up. In most situations, you can choose a double opt-in process to provide help in protecting you and your prospects from getting punished due to spam violations. I have found that requiring prospects to confirm their request for more information, seriously decreases the number of leads you may eventually get.
You may also wish to write your e-mails to provide quality content, not only a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing more than a cold sales message every 2 days?
Consider also the info you ask for when you design your opt-in box. Folks don’t love giving out too much info initially, so always get the subscriber’s first and last names and you can also have a box for any other information pertinent to your business. For example, you might have a drop down box that lists the products on your site and from that you can find out in particular what information your customer is attempting to find. If you have 6 different products, you can then build six different lists in your e-mail program and target information and other products in particular to those people.
If you set up autoresponders or any kind of e-mail campaign, it is vital that your mails are double checked and then checked again. Many people are not impressed by spelling errors and further more, will not read an e-mail that is a mile long. Make your mails precise and to the point, written in short paragraphs, in a tiny digestible format.
Once your list has grown to a respectable size, you can also send out a monthly newsletter, informing subscribers about new goods and services you have added.
Address your subscriber by their first name, not dear customer as is frequently seen. Write your copy as if you’re writing to a chum, don’t blind them with get this or buy this, it turns folks off. The most effective way of gathering a sale is by helping folks, by giving them important info and anything free is always good, for instance, a report.
Ensure that everything you send your subscriber is applicable and of value. If your unsubscriber list builds too fast, that may be a sure sign you are doing something wrong, though you will always witness some people who unsubscribe.
So, understand that your auto-responder and the e-mails you send out are at the heart of your lead generation website, you would not have one without it. Spend a while modifying and refining this side of your system, don’t just throw out a handful of e-mail pitches. Relate, build a relationship, ask for feedback and suggestions.