The optimization of content on a website to gain better rankings on search engine result pages is a popular definition of “Organic SEO”. When Yahoo, Google, Bing and other giant search engines are asked to display relevant search results to people searching online, optimizing your site with organic seo helps them to select your site. Organic seo should not be confused with PPC, or paid search, which allows websites to have high rankings by paying to be placed up above and to the right organic listings. They usually are charged based on clicks, impressions or a combination of both.when someone selects the ad and ends up on the website, this is known as a click-through”.
Organic SEO is achieved by having a website that conforms to the rules of the algorithms used for search ranking better than competing sites. Truly organic content is much more than that, however. Just as the term “organic” in foods and other materials refers to an ethical and natural way in which an item is raised, nourished and treated, in search it has similar connotations. Practicing organic SEO means providing a website that shares quality content and offers actual value to the visitors, performs frequent updates, and uses law-abiding processes. If the website does these things consistently, it will enjoy great rankings in unpaid, organic search results.
A long time ago, meaning 2-3 years, all that was needed to get your website found by search engines like Google was to stuff your homepage with relevant keywords, whether the copy was well written or not and update your copy once a month. Even before that, webmasters could get away with black hat techniques like text cloaking, a stealth method that involves writing keywords in white font in the margins of web pages. These words were not be seen by users, but would be indexed by search engines and helped to achieve a high rankings. These days, search engines are more able to detect efforts to trick them and have tightened up processes to prevent low quality websites being ranked high.
Google’s “Farmer Update”, also known as Panda, was a radical step taken by the search engine company to protect users from low quality search results. The update forced websites to review their published content in terms of quality of the writing, plagiarism or duplication of content from other sites, and unsavory practices such as keyword stuffing and cloaking text. This was a tremendous blow to content mills, many of which had multiple articles on similar topics published on their sites to provide platforms for online advertising, affiliate links and back linking to other websites
Since the Panda update’s implementation, Google’s first few pages of search results mostly show websites that are using good organic content practices. This has resulted in companies and SEO’s scrambling to rewrite their content, check for duplication and take a close look at the quality of their linking programs. Because of this, organic content production has become a viable business in its own right. Organic SEO relies heavily on the use of best practices, as opposed to various schemes and tricks used by many websites. A website with quality organic content attracts links from other sites, which use it as a reference for their own content to enhance the user’s experience. If you follow these guidelines and continue to add quality content to your website on a consistent basis, you will get the great rankings you desire.
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