To demonstrate the use of data collection, when utilising Gmail, you’ll notice that if recently you’ve sent several emails to lawyers, then the sponsored links showing on the right hand side of the Gmail will display law-related services or links.
Is There A Way To Stop Google From Accessing Your Information?
Yes there is. You can switch off search history so none of the activities can be traced. The result of this is that it will disallow Google to provide you with related searches which it thinks, according to history, shall be most useful to you.
To cite an case, Search Plus Your World provides you with personal searches instead of the public search results. By being signed in on your Google+ account, your search query will return results of individuals within your Google+ circle who have talked about or shared comments or posted photos about your enquiry.
Whatever it can be, Google is going to be search focused and therefore SEO will always have a relationship with Google, particularly SEO techniques that align with Google search principles.