Links are useful weapons in the SEO warfare. Links, whether external or internal, complement the SEO picture. Over the years, a lot of optimisers have used a wide array of link building strategies to secure higher rankings for their websites. But is there a formula that works? Unfortunately, not many companies would care to share their secret recipe for success.
Effective link building approach is believed to be one of the best options for SEO. For the strategy to be successful however, Internet marketers must bear in mind to employ both internal and external linking tactics. External linking and internal linking can be likened to the human feet, one cannot stand upright without the other. A linking strategy that has dominant impact is possible when you accentuate your external linking strategies with onsite cross linking methods.
SEO Purpose Of Onsite Cross Linking Cross linking is simply about linking certain pages to other relevant pages within your own website. Although it is often overshadowed by its counterpart, cross linking has the ability to increase your PageRank, especially when you do it the right way. Read some benefits of using cross links for your site:
Cross linking provides great value to your site. First, internal links help you obtain better page views. When you link certain pages of your website to other equally important pages, you do two things: first, promote other pages of your site and second, assist your readers in finding content sources that may be of interest to them. With cross linking, you can expect better page views for your site and wonderful navigational experiences for your users.
Cross linking guides not only the site visitors, but also search engine crawlers. Sometimes, when bots fail to index your website comprehensively, you can utilise internal linking to allow the spiders to crawl your text links and follow hyperlinks for better search engine indexing.
Consider Internal Linking As Part Of SEO Strategy If It Offers Value To Users No doubt, cross links are effective, if and only if, you do it from the user’s point of view. Internal linking should provide value and remarkable user experience. If not, might as well do away with the link.