Website design was once a discipline that focuses on artistic expression. Designers used to get paid for their skills in drawing, lay outing, photography, and other related fields that require creativity. But this has changed in recent years.
The competition among online businesses is getting harder year after year, so capturing users’ attention is now as difficult as making users know that a website in fact exists. New web design approaches have emerged, and the most popular among them is the use of search engine optimization or SEO techniques.
Redesigning a website entails and starts with keyword research. Doing this helps designers ensure that the selected keywords and phrases for the website are likely to be used in a search. Also, this allows the designers to recommend changes in keywords and phrases if needed.
Designing with SEO in mind drastically contributes in a website’s pursuit to rank high on search results. It makes the website interesting to the search engines and therefore maximizes the opportunities to earn the trust of online users. Designers also enhance programming codes to make websites more searchable. They modify HTML and CSS codes so search engine crawlers can read and index the site’s content more easily.
Note that design that does not utilize SEO strategies is bound to suffer from poor rankings in search results, regardless of how fantastic the website appears. There are millions of websites fighting for slots in search engines, and obtaining high rankings is actually more demanding of time and hard work than what most people think.
In the field of SEO website design can be called successful if it meets the standards of both the search engines and the readers. For this reason there should be a excellent coordination between the web designer, programmer, content producer, website owner, and other people in charge of the website. A well carried-out SEO plan ensures that good design follows good content and good ranking results.