“What is SEO?” you might ask. Simply put, Search Engine Optimization (SEO), is a complicated, ever changing process, engineered to get your web pages to land Top 10 in Google (the first page) whenever someone uses Google to search for what you do. And don’t forget that’s 90+% of Australian online searches.
The only consistent thing about the way search engines judge whether your internet pages land on their first page is that what works well today possibly will not work so well tomorrow.
That’s the reason why you need experienced search promoting professionals who keep their fingers on the pulse of the top search engines. If Google hiccups, we know about it. If Yahoo! Gets uncooperative, we’ll coax those rankings back to the first page.
Working with search websites is a long-term, high maintenance relationship and we are devoted to managing that relationship so you don’t have to, and at an investment you can feel better about.
A rather more efficient form of advertising
In answering the question,”What is Search Website Optimisation?” we answer S.E.O is only the latest form of advertising. The difference is that S.E.O is much less expensive, less costly and lots more efficient.
Why? Because in advertising, whether or not it’s papers, TV, radio or phonebooks “you are paying to have your message sent to thousands, or even hundreds of thousands, of customers.
The actuality is you just need to get to the people who need your services now. Today. As an example, in my area, there are around 160 people who require carpet laying every day. But if you publicize in the paper you’ll be paying them to take your message to over 500,000 people. It is a very wasteful way to publicize.
Even a moderate 10 cm x 3 column is going to cost you $800-$1200 each Saturday. That’s anywhere between $3000 and $4800 each month of your life. But you can optimise your site for a bit less than $500 a month.
Here’s why SEO is the best method of promotion
– Because 90+% of Australians use Google when they go hunting for something online:
– It makes much more sense to get your internet site landing Top 10 in Google search results.
– It makes much more sense to target your promotion only at the people who need your services.
It makes much more sense to spend $400 and reach more people than if you spend $2500.