Google Retargeting: The Latest Ad Innovation

Google’s algorithm improvements simply reflect its own forward-thinking approach to SEO. The leading search engine giant’s pragmatic behaviour is well mirrored by its own simple philosophy: revolutionise what works and do away with what doesn’t. This direct, no non-sense behaviour is definitely one of the reasons behind the organisation’s stellar success.

Who is affected by these recurring alterations and innovations? Well, nearly everyone from the online world. But the bulk of additional work goes to the huge of population of optimisers who struggle to keep up with Google’s sudden gush of changes.

Interestingly, after stirring a major online brouhaha with the introduction of Panda in February of 2011, the Google Empire yet again launched a few formidable features that ultimately raise the bar with SEO. Coping with Google’s fluctuating standards clearly means staying updated with all the recent updates. After all, it’s not just about getting to know what’s new and what’s not. The ideal approach is to explore current SEO trends and incorporate these elements when you create an effective marketing strategy that suffices the basic SEO requirements.

Here are the most essential SEO topics you should know before you conquer the scene this year.

Retargeting Your Clients This newest ad innovation from Google’s Display Network breaks the confines of usual online promotion. Instead of purchasing ads to appeal to customers, you are now gifted with the opportunity to follow your prospects and previous clients and have the ability to show certain ads to this specific audience, wherever, whenever you wish. The great part is that you have control over your ads. You choose what to show, when to show it and who to show it to.

Social Plus Search What happens when social merges with search? Well, Google already knows. Although previously rumoured to spike up interest for its own social networking site Google+, Google has definitely added value to the significance of social media by introducing the Search, Plus Your World feature. Google Search Plus Your World is predicted to paint the public viewing context with personalised results.

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