Google’s recent algorithm shifts only show what this Internet-based corporate empire is all about. Google is keen on creating creations that bring about enhancements and meticulous fluctuations to hone the Web landscapes in good taste. These innovative concepts, although released in an abrupt fashion, dominate the Web and impact the burgeoning online industry.
Can Google prove its supremacy? Of course it can. And through figures, Google can determine how it has doubled into an enormous Web entity. The release of the February 2012 search engine market shares only proves Google’s ability to topple other minor search engine rivals. Last February, Google acquired a whopping 66.5 percent share of searches, a second all time high monthly market share.
Do these recurring modifications and innovations affect the online market? Of course. Truth is, these modifications practically influence everyone. It’s only the enormous population of optimisers and marketers, however, who need to confront the bulk of added work to keep up with Google’s sudden gush of changes.
After creating a major online issue with the introduction of Panda in 2011, Google yet again introduces a new set of features that strive to enhance existing SEO landscapes and of course, raise the bar with the SEO industry. Because Google does not run out of innovations, the Web optimiser should always be up to date with the latest trends. After all, dealing with Google’s fluctuating standards only means up to date with all the recent updates. To formulate an interesting SEO strategy, you must first explore current SEO trends to meet basic SEO requirements.
Here are significant SEO topics you must kow before you conquer the scene this year.
Retargeting Your Clients Google’s Display Network formulates another ad creation in the form of Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are given attention. Instead of them finding you, you find them. Instead of purchasing online ads to draw the attention of your target market, you can follow your prospects or past clients and show ads to your target audience, wherever, whenever you want. The probable outcome? Better sales!
Social Plus Search Google has now renewed the SEO scene with the Search, Plus Your World addition. Previously accused of boosting interest for its own social networking web platform Google+, Google highlights social media relevance by incorporating social trends into public web viewing. The Search Plus Your World feature is predicted to highlight the role of individualised results and social media in today’s online context.