The general concept is reasonably simple. If you need your internet site or blog, or whatever web content you have, to be ranked well with the search engines, you need to get some incoming links to it. Search websites like the backlinks because they’re a technique to prove that your website is worth visiting. Hence actually, everybody is interested in building links to their web content. Here are some basics — link building 101 — that you should keep in mind.
There are plenty of techniques to get links into your internet site. One system is called “reciprocal linking”, a kind of I-scratch-your-back-you-scratch-mine plan, where you actually ask other web masters to create a link to your site and in exchange, you can link to theirs. This is going to help a little bit, but the search engines essentially prefer that you have one-way links to your website. Therefore you can just contact web designers and see whether they find your website worthy of linking to. This means you do need really fine content, something that other sites would consider recommending to their visitors to provide them with better value.
A simpler, and currently more favored, way of getting back links to your internet site is to post comments on blogs, forums, and social networking sites. In your answer, or in your signature, you’ll have the link to your web content. Again, the key here is to supply genuinely beneficial answers and/or to ask topical questions. You won’t get many clicks on your link from anybody if you simply do promotional sorts of posts or comments. It’s also an excellent idea to fill out your profile on all of the blogs, forums, and social media internet sites that you participate in. This helps build credibility and trust. Include a photo if at all possible. You can do the searches for relevant sites to post on in any search website or with certain tools. Try to find those that are ranked well in the search engines so that the links pointing back to your website will be top quality too.
An alternate way to build links is to submit your site to directories and search websites. This too is time consuming, but is simple. Make sure you create a description of the site you want to submit that’s non-promotional and doesn’t include the name of your internet site in the text. First submit your website to the big search engines like Google, Yahoo, and Bing: then to the minor search websites like About and Alexa (there are many more), and then to the search engines and directories that are relevant to your special niche.
Remember that link-building is an ongoing process that you or someone that you hire or work with must do throughout the life of your web content. Hopefully this link building 101 article has started you on the right foot.