When you see advertisements on an Internet search result it’s pretty obvious they’re paying to be there. Most consumers also realize that when someone pays for PPC since they show up at the top and the right in a pink highlight. The higher the search term the more that Google and Bing change a customer each and every time someone clicks a link. These terms can often cost quite a bit per click and need large budgets to support PPC. Organic SEO drives a natural, real web result.
Pay Per Click advertising campaigns may make sense for many reasons. Highly competitive markets can be tough to get into and, as such, can use assistance through PPC. However, a lot of Internet savvy consumers see these results as adverts and avoid them because it’s obviously a paid link. However, real results get attention since they’re being shown due to relevance and not paid for. In addition, once the money stops, so does the advertisement.
Organic SEO starts with the website itself. In many cases business pages, even if they’re designed well, have little or no SEO performed. They may also have been improperly configured with poor keyword choices. Most SEO specialists start with keyword and phrase research to know what terms are actually being searched for by customers ready to buy. Using these words may require on-page optimization to tags and titles which are evaluated by the search engines.
This tactic can also be effective in the life of these searches since it provides the authoritative content the search engines are looking for. You can’t get relevancy by paying or using black-hat methods. Being a web leader involves providing continuous change and updated content that consumers want to read. “Creating quality content and building off-site links are extremely important,” says Peter Landings of a NJ SEO Company. And, since on-page SEO lasts, businesses are re-considering their long-term approaches.
It’s easy to see how Organic SEO can trump Pay-per-click advertising. With proper planning and execution, an organic SEO campaign can help accomplish a company’s goal of being on the first page of search results and driving more sales as a result. Companies often pay very large sums of money on PPC campaigns. And, while PPC isn’t a bad idea on its own, the benefit ends when the money stops. Organic SEO, on the other hand, continues on long after your efforts. If your page ranks well naturally, it will likely continue to do so in the future. And, of course, if they appear on their own, it means there is a greater chance of finding the relevant content there.
Learn how your website can be on the first page of Google and Bing. Visit The New Jersey SEO Firm, a NJ SEO Company and see how. Join our list of Internet Marketing Successes and watch your business grow.