Persistent algorithm improvements over the years reflect Google’s approach to SEO: forward-thinking and pragmatic. What works usually transitions to evolution and what doesn’t work fades away. The leading search engine’s enormous success can probably be attributed to their bold demeanor in giving birth to revolutionary products and services for the digital consumer.
Who is affected by these recurring alterations and innovations? Well, nearly everyone from the online world. But the bulk of additional work goes to the large of population of optimisers and marketers who struggle to stay up to date with Google’s sudden stream of changes.
After stirring a major online brouhaha with the introduction of Panda in 2011, Google yet again introduces a new set of updates and features that strive to enhance existing SEO landscapes and of course, raise the bar with the SEO industry. Because Google never runs out of innovative concepts, the Web marketer should always be up to date with the latest trends. After all, dealing with Google’s fluctuating standards only means staying updated with all the recent updates. To come up with an interesting SEO strategy, you must first explore current SEO trends to satisfy basic SEO requirements.
Listed below are the most important SEO topics you must know before you conquer the scene this year.
Retargeting Your Clients Google’s Display Network devises another ad innovation in the form of Google Retargeting. With Google Retargeting, the confines of online promotion are defied and client profiles are recognised. Instead of them finding you, you find them. Instead of just buying ads to attract your target market, you can follow your potential customers or previous clients and show certain ads to your desired audience, wherever, whenever you wish. The probable outcome? Better sales!
Social Plus Search What happens when social merges with search? Well, Google already knows. Although formerly rumoured to spike up interest for its own social networking site Google+, Google has added value to the significance of social media by introducing the Search, Plus Your World feature. Google Search Plus Your World is expected to colour the public viewing context with personal results.