Recurring algorithm improvements over the years carefully mirror what Google is all about. The leading search engine giant’s philosophy is summarised by this phrase: revolutionise what works and throw away what doesn’t. This simple, rigid approach to business is probably among the great reasons behind the company’s growth and expansion throughout the years.
Do these relentless alterations and innovations affect everyone from the online market? Of course! But the massive overhaul really impacts the huge of population of optimisers and online marketers who struggle to sustain Google’s sudden gush of changes.
Interestingly, after stirring a major online brouhaha with the introduction of Panda in February of 2011, the Google Empire yet again presented a few interesting features that ultimately raise the bar with SEO. Coping with Google’s fluctuating standards clearly means keeping up with all the fresh updates. After all, search engine optimisation is not just about getting to know what’s new and what’s not. The trick is to explore present SEO trends and incorporate these elements when creating an effective marketing strategy that suffices the basic SEO requirements.
Listed below are vital SEO topics that can help you learn more about Google’s algorithm changes this year.
Retargeting Your Clients Google’s Display Network comes up with another ad innovation with Google Retargeting. With Google Retargeting, there is so much more you can do with your online ads. Instead of just buying ads to draw the attention of your target market, you can follow your potential customers and previous customers wherever, whenever you want. Imagine having the ability to display certain ads to this specific audience. Amazing right? Retargeting your clients simply mean recall, brand awareness and of course, increased sales for your company.
Social Plus Search Google dares to overhaul the SEO scene with its new feature, Search Plus Your World. Even though previously accused of spiking up excitement for its own social networking site Google+, Google proves how it can firmly accentuate the importance of social media by allowing Search Plus Your World to craft a fusion between social and search and highlighting social media relevance by integrating social signals into public web viewing.