With Penguin update, Google has successfully conveyed the message to everyone. The message is loud enough to disrupt the unscrupulous entities on the Internet, and leave them in a terrified state. Unfortunately though, this update also influenced even hardcore white hat SEO firms. The idea of punishing legit web sites is sending majority of the Internet population in a non-stop guessing game.
In a blink of an eye, website rankings plummeted to an all time low. The biggest mystery is the far reach of the Penguin. Why did it have to strike the legit websites and leave the other unscrupulous websites free from all the punishment? Because of the alleged unfair business, critics consider Penguin as a flawed update.
Does this call for a revamped SEO strategy? Yes. The Penguin update is specifically designed to resonate the message that black hat and grey hat SEO won’t just do you any good. Your website’s rankings can only climb atop Google if and only if you adhere to Google’s guidelines. Otherwise, you will have to endure every Google penalty that will hit your way.
Google loves to hate black hat SEO. Specifically, it hates tactics like spun content, illegal link strategies, paid directory links, cloaking in web designing, duplicate content, keyword dilution and all other facets of black hat SEO. If you desire to eliminate the threats of getting a penalty from Google, then exert effort to get rid of black hat SEO. Better yet, go for a thorough website clean up!
Keep away from dangerous sites. Backlinks from dangerous websites do not add value to your site. Analysts say that Google is not impressed with the illegal link to me and I’ll link to you attitude. The algo update delineates the relevancy of the sites you are linking to. Don’t settle for illegal or paid backlinks if you want to stay away from trouble or penalties.
Produce fresh, updated content that has great value to your website visitors. Penguin hates crappy content that is either cloaked or keyword diluted so make it a point to produce only good content that satisfies the thirst for knowledge of online users.
Work with a reliable white hat SEO company in Singapore to formulate your Internet marketing strategy.