Persistent algorithm improvements over the years reflect Google’s approach to SEO: forward-thinking and practical. What works swiftly transitions to evolution and what does not work simply fades away. The reputable search engine’s enormous success can probably be attributed to their daring demeanor in conceiving revolutionary products and services for the online user.
Do these persistent alterations and innovations affect the online market? Of course. Truth is, these changes practically impact everyone. It is only the large of population of optimisers and marketers, however, who need to face the bulk of added work to stay updated with Google’s abrupt stream of changes.
Google releases, yet again, a novel set of features after Google Panda’s introduction in 2011. What does this act insinuate? Google doesn’t plan to put a halt to its innovation spree! This simply means web optimisers and Internet marketers need to be on guard, watchful and cautious of the latest Web trends time after time. After all, dealing with Google’s fluctuating standards only means keeping up with all the recent updates. It also means raising the bar, and constantly looking for ways to utilise the best practices. The trick is to explore current SEO trends and incorporate these elements when you create an effective marketing strategy that meets basic SEO requirements.
Listed below are the most essential SEO topics you should know before you conquer the scene this 2012.
Retargeting Your Clients Google’s Display Network devises another ad innovation with Google Retargeting. With Google Retargeting, there is so much more you can do with your online ads. Instead of just purchasing ads to draw the attention of your target market, you can pursue your potential customers and previous customers wherever, whenever you wish. Imagine having the ability to display certain ads to your target audience. Amazing right? Retargeting your clients simply mean recall, brand awareness and of course, increased sales for your company.
Social Plus Search What happens when social fuses with search? Well, Google knows the answer to that question. Although previously rumoured to spike up interest for its own social platform Google+, Google has added value to the significance of social media by releasing the Search, Plus Your World feature. Google Search Plus Your World is projected to colour the public viewing context with personalised results.