The first step in the process of Search Engine Optimization (SEO) is keyword selection. Without it, you cannot optimize your site and make it rank highly in the search engine results pages. Consequently, you lose your chance of making the site more visible to the public. If you have an online business, you know how serious this problem can be. You don’t only drop your chance in popularity but in profitability too. In this article, we will further discuss the importance of selecting the right keywords and how to go about it. First, let’s define what keyword is.
In SEO, keywords are the words you use several times in the content of your site as well as in other write-ups for promotion. It is the first step of SEO and if you get this wrong, you get everything else wrong. Keywords are selected based on what the public is likely going to type on the search engines when looking for some information. Simply put, they are what you type when you go to Google.
The first thing you need to do when selecting keywords is think of a term or terms related to what your website is all about. Picking just any word you like isn’t going to make sense at all.
After finding terms that are directly related to your niche, there are other things you have to consider during keyword selection. One being the competition.
“Competition” pertains to other businesses of similar nature which may likely use the same keywords you have in mind. Luckily, there’s an easy way to determine whether you are going against an impossible number of competitors. That is by using a keyword selection tool online.
A keyword tool may function in several ways but mainly, what it does is show related terms with your niche, as well as the amount of competition and searches it has. Ideally, the keyword must be something that has low competition but high amount of searches.
This gives you a better chance of being chosen by the internet users when they’re looking for something related to your forte in the social media. See, if you choose a highly popular keyword which everyone uses, then beating everyone else in the search engine results pages can be an agonizing struggle. Let’s face it, it’s just a lot easier to compete with a few.
When choosing a keyword, it is best that you opt for one that is actually a phrase and not just a single word. Two or three words can increase the probability of you being found. General terms are used by a lot hence the competition is tougher to beat. For example, using the keyword “acne” makes your chances much lower than when you use the phrase “natural cures for acne.” There are other handy tips on keyword selection but these are the basic ones you shouldn’t forget. Keeping them in mind can undoubtedly help you get things right.