There’s a refreshingly new approach to marketing which has evolved that has turned standard methods on their head. Attraction marketing means you don’t need to chase after folks to sell your product to. Back in the day, marketers spent hours cold calling on the telephone and knocking on doors, usually with no results. With attraction marketing, you no longer have to sift through a non responsive market, your prospects come to you for what they desire.
If you’re a network marketing expert or a multi level marketing business owner, attraction marketing is the easiest way to do business. You don’t waste your time running after disinterested people. Now, you can free up your time for doing more profitable things like promotion. The people you attract to your opportunity will be pre qualified and won’t only need your products, but may want to become part of your team.
Old techniques for making sales ignored the fact that folks love to buy things. Putting added strain on people by exasperating them with cold calling was the surest way to lose a sale. Attraction marketing brings people who are ready to buy to your door and all you do is provide that pre qualified customer with what they like.
It’s no longer about selling a product, attraction marketing is about selling yourself first. You brand yourself as the most wanted part of the package and the sales will follow.
Naturally, you’ve got to use systems to encourage your prospects to buy your product too. This is carried out with less aggressive methods than before. You show your prospect how the product will benefit them and how it has improved your own life. Primarily, your product becomes a solution to their problems.
The same theory can be applied when you’re ready to build your downline. With the economy upside down, there are droves of people looking for ways to make extra money.
There are many network marketers who are looking to change over their current company for whatever the reason, so other social marketers are your perfect target. Don’t just tell them how wonderful your opportunity is though, they’ve probably heard it all before and the pressure sell will not work. You have to persuade them that with your venture, they can have the freedom they truly desire and achieve success too.