More and more businesses are realizing the importance of an on-line campaign. The age of the phone book is over and customers are using Google and various social media channels to find products and services. Looking at Search Engine Optimization (SEO) reveals a seemingly endless array of topics ranging from on-page changes to links and Pay Per Click (PPC) options. On top of that misinformation is rampant making it even more difficult to decide on a course of action. Which are really necessary? Here are some great ideas for making the most of your SEO activities.
One of the first things people realize is that SEO is not a quick process. It can often take several months to see search ranks move significantly and you should be prepared to commit. While you can expect local results for non-competitive terms to move quickly with the right strategy, be willing to accept a strategy will be long-term.
Properly researching phrases for your campaign is essential. Keyword choices can make all the difference between a successful campaign and failure. There are quite a few free tools out there you can use or you can pay for upgraded versions to get even more information. Tools like Google Keyword or WordTracker are great places to start and can give you enough information to move forward.
You may need to change actual copy on your webpage so it contains your keywords. This is considered organic or on-page SEO. A page’s title is the most important on-page factor as it gives readers and the search engines a focused idea on what each page is about. Make them unique and have them include the keywords you researched. A page’s meta description is also important and, with the title, gives a more detailed description of what each page is about. You should also include these keywords and phrases on the actual page(s) themselves.
Proper anchor text is also an important on-page SEO ranking factor. Using words and phrases like “Read How…” or “Find Out How…” are useless in providing any meaningful information to the search engines as to the target’s content. Instead use anchor text that includes the words and phrases you have already researched. Use them on internal pages to point to your home page or other internal pages with relevant keywords to improve your site’s search visibility.
Great content on your page is also a huge factor. Take the time to write or hire someone to create unique engaging content. Not only will your site search better but human readers will want to read what you’ve written. You can attract a lot of attention to a poorly constructed website that users will click away from as fast as possible. Proper Internet marketing consists of converting traffic to customers so make sure when people click your search result they won’t be disappointed.