Nowadays, having a website that nobody can find in Google is like collecting water using a broken barrel. There is simply a necessity to appear on the top of Google for just about any investment towards creating a website to be meaningful. Because Google changes algorithm some 500 times over a year, showing on top of Google is like an action-packed chase that sees optimisers, web designers, as well as website owners constantly going after Google wherever it leads the game.
What’s remarkable to note is that Google puts a great deal of of its team resources to developing, testing, and launching algorithms almost twice every single day only for one reason: to improve user experience.
If one really wants to rank a website to the top, then creating the website and optimising it with the user experience at heart, instead of mere ranking and conversion, will encourage Google to rank the website to the top. Google is telling us that whilst SEO is good, ranking will genuinely follow if the website is indeed preferred by site visitors and by Google.
Understanding The Panda 3.3: Google’s Ranking Technique
The result of Google Panda 3.3 is millions of websites literally evaporated at the ranking. From sitting on Page 1 positions on Google, these sites dropped over 100 places off the search. Google punished these sites for what it refers to as webspam. Even if these sites do not participate in link buying, Google thought they were over-optimizing by mass creating and mass distributing articles to the web. Observers give an account that unfortunately, even quality sites run by legitimate optimisers using legit and Google-aligned optimisation methods also got hit by this new release.
In recollection, this probably have been harsh of Google. There is certainly nothing technically sinful about mass writing and mass circulating content. The web has countless websites, so several hundred distinctive editions of top of the range content is necessary to be able to connect with these sites. Indeed, the main focus have to be on the quality of a content being mass distributed. Google is right in flagging poor quality content circulated in mass as webspam. This sort of content does nothing but muddle the world wide web, and Google is doing an excellent job cleaning things up.
The Page Layout Program
Even earlier than when it released the now prevalent Panda, Google launched the page layout algorithm which lays the guidelines for the way Google would like webpages to appear when web users click them on the search. Google ardently warned web sites that if they did not provide above-the-fold content, or if they bury text under adverts or images, then it won’t rank these websites high.
Website owners now have a rethinking to do. If they don’t have sufficient content, then content writing must be done. If they do have advertisements and images on the top part of the website page which make it hard for web users to simply find details about the website, then Google will also devalue this web site.
The trick of the chase is this: While Google indicates to the world that it desires the most effective experience for its web users, it does not define, and might not manage to definitively describe what exactly is best. Thus, the constant chase with Google.
Author’s note: An update to this post is Google’s launch of Panda 3.5 which it now identifies as freshness algorithm, whilst the webspam algorithm has been officially termed the Penguin.