No Search Engine Optimization (SEO) campaign can ever run without the process of keyword selection. It is where everything starts so it’s crucial to get it right. Once you fail to choose the right keywords, you fail to secure success too. In the following, we will talk about the procedure of selecting the right keywords, tools which you can use in finding them, as well as their proper placement.
First, you ought to know that keywords typically refer to a set of words that are related with your niche. These are the very same words which online users would be typing on the search field of their favorite search engines. The logic in using them is to make sure that search engine spiders would “crawl” onto your content and point the searchers to your site.
When selecting keywords, one of the best things to do is brainstorm. Meet with the rest of the marketing team and ask them of their ideas. If you are running a home business, talk with the family and get them involved in the process. Make sure that you have a pen and paper ready during the entire time to write everything down. Remember that there’s no bad or ridiculous idea when it comes to this stage of choosing keywords. You’ll be surprised at how the seemingly insignificant can make a huge difference in the advancement of your venture.
Once you already have a good idea of what possible keywords would work, the next thing to do is utilize some tools for keyword selection. A good number of these tools are available online without fee, while some may cost a bit. For a starter, you can always opt for the free ones. They can give you the basic things you need such as related terms and the number of their monthly searches. These are important because they can give you a better idea of what keywords would work better as an SEO expert and stand stronger in the competition.
Ideally, you should go for a keyword that has high monthly searches and low competition. “Searches” refers to the number of times that people look for a keyword on a specific period (say, monthly), while “competition” refers to the number of other website owners using the same keyword. Naturally, the higher the searches, the better; but, you need to ensure that you don’t have a lot of competition. Success becomes harder if there’s a whole bunch of others aiming for the same goal through the same means.
As for the placement of keywords, the first spot you must put it in is the title tag. This is found at the top of the browser window and is what the search engines usually crawl onto. The next place for your keyword is the headline. As you know, online readers do a lot of scanning than thorough reading. When you put the keyword on the headline, readers will see it fast and know whether you have what they need or not. Finally, distribute the keyword on your content. The beginning, middle, and end paragraphs would be perfect places for them. Make sure that they sound natural though.
Keyword selection and its proper placement may take more effort and time than you would wish to, but, as long as you are willing, then there’s no reason why your SEO investments won’t bring in results.